Batch processing of transactions is now a thing of the past

With LMS every transaction can be credited to a customer's account directly – even for highly complex and multi-activity promotions.

Loyalty currencies like miles or points can be redeemed and bonuses paid for directly at the POS.

Some members are worth a subprogram!

Subprograms offer:

• • individual communication and mailings
• • separate promotions
• • different expiry dates for accrued loyalty currency
• • separate collection and redemption rules
• • identification, e.g. with special membership cards

Status and differentiation are becoming more important

Reward your customers' loyalty by giving them the appropriate status. LMS helps you with a highly developed, rules-based status level concept.

LMS supports simple and very complex status level concepts, to show appreciation for the value, importance and individuality of your customers.

Fast, low-cost execution of promotions and program changes

LMS is 100% rules-based, which makes it very flexible.

You can configure program changes yourself, e.g. to currencies or new campaigns, without having to wait for others to do it for you.

With LMS you can address your customers individually

LMS offers extensive communications options that enable users to plan, set up, test, execute and re-use complex marketing campaigns across all channels.

Address your customers in real-time via their preferred channel – triggered by transactions or other events.

Flexible identification for flexible needs

Give your customers the freedom to decide how they want to identify themselves:

• • Customer card
• • Customer number
• • Mobile phone number
• • QR code
• • Own choice of log-in (name, number, etc.)
• • Combinations (e.g. date of birth and name)

Turn your program into a profit center through partner integration

Partner Management provides the services to integrate partners into the loyalty program. LMS supports integration of air and non-air partners, with partner specific accrual and redemption rules.

Your data are in good hands with LMS

LMS offers a data-driven security concept and standardized security processes.

This enables access to certain data to be flexibly restricted and guarantees that all transaction paths can be retraced transparently.

LMS makes the design and management of your marketing campaigns quick and easy.

Powerful rules engine: Do want to change your program’s rules or incentives? No problem. It is just few clicks away.

Reliable calculation and booking: Even complex rules for collecting and redeeming points are calculated correctly. Even with millions of transactions, in real-time and with multiple partners.