THE LMS::partner MODULE
INTELLIGENT Partner Integration and MANAGEMENT
Recently, more and more companies have discovered that they can make their loyalty program more attractive for their customers by involving partners. The most successful loyalty programs in the world integrate partners who contribute relevant products and services which complement their own portfolio.
MORE RELEVANCE Partners bring additional opportunities for collecting and redeeming points and so increase relevance to the customer. In addition, they are incited to interact with the program more frequently. The resulting information helps to provide a sharper image of the customer, so that offers can be tailored to reflect their current interests.
PROFIT CENTER Integrating partners with your customer loyalty program enables you to make the leap to becoming a profit center. Business partners are willing to buy loyalty currencies like points or miles, so they can pass them on to their own customers and make themselves more attractive. This principle applies in all industries, for retail, frequent flyer or hotel programs.
THE CHALLENGE However, we also see regularly that legacy loyalty platforms have major problems connecting with partners because their technology is out-of-date. Integration and maintenance costs are often high and processes require great time and expense to complete. The administration and modification of simple parameters frequently calls for IT experts, because the complexity of existing systems makes it impossible for the functional process owners.
OUR SOLUTION That is the reason why we have developed LMS::partner so that it facilitates both the connection and the administration of partners. Connection takes place via standard interfaces and enables data and transactions to be exchanged in real-time. Process owners can set up a new partner with all the master data and parameters themselves, without having to wait for the IT department.
