PROXIMITY – CLOSER TO THE CUSTOMER
OUR SOLUTION FOR RELEVANCE-DRIVEN MARKETING –
AS MOBILE AND INDIVIDUAL AS YOUR CUSTOMERS

 

 

Marketing activities are at their most successful when they are individually tailored to customers and adapted to their current situation.
A customer's situation is largely determined by where they are and why. So there's much more involved than sending push messages to a customer's smartphone. What is vital is to recognize and utilize the situational context in order to present individual contents and offers to the customer at precisely the right time. Only then is the communication relevant!

Location-based marketing with PROXIMITY enables companies to send targeted communications in the right location context, with highly relevant

content and the most suitable offer at exactly the right moment.
So the customer can be accompanied throughout the entire customer journey with offers, information or services.

Companies can decide how often and with what contents the consumers are contacted, e.g. with mobile push messages, and what information is provided – sorted for relevance in realtime – via a newsfeed for customers to download themselves.

So you can be sure your customers are happy to receive communications from you.

FOCUS ON THE CURRENT LOCATION –
CONTEXT-DRIVEN MARKETING
MAKES COMMUNICATION MORE RELEVANT


INDIVIDUAL CUSTOMER COMMUNICATION -
ALWAYS ON THE RIGHT CHANNEL

 

 

In addition to the contents, place and time, the relevance of a customer contact is largely determined by the channel. With PROXIMITY you can finally act across all channels. The omnichannel approach of PROXIMITY is designed to examine and utilize all the information about a customer holistically and across all channels. This makes it possible to seamlessly combine the advantages of digital and classical communications and sales channels.

As the networking progresses, the customer is guided from the first information search to the final purchase. Regardless of the channel involved. Consumers can thus be identified and addressed across all touchpoints to the company equally, while knowledge of their interactions, transactions, interests and behavior continues to grow and be available for further analysis and use.


 

THERE ARE MANY LBS SOLUTIONS
Proximity COMBINES LOCATION-BASED OFFERS WITH
INTELLIGENT OMNICHANNEL PLAYOUTS

 

Most providers focus solely on mobile devices and develop solutions for mobile marketing. We, on the other hand, offer a scalable, omnichannel solution that combines different localization technologies in one and guarantees a more individual contact strategy.

 

PUSH COMMUNICATION

PROXIMITY can be used to address consumers in realtime with targeted, location-based and context-related push messages and if desired, to guide them to your POI (e.g. a store or certain areas within it). Your company can flexibly determine the frequency of push messages.

PULL COMMUNICATION

Customer communications can also be displayed using pull technology, e.g. as a newsfeed in the app. PROXIMITY sorts the offers there individually and in realtime by relevance for the specific consumer, depending on where they are and their current interactions.

Retargeting

PROXIMITY allows on-site visits to be combined with online activities. So for example, a customer who leaves a place without making a purchase can be motivated to buy later with an attractive online offer at the right moment.

Analytics

With PROXIMITY you not only permanently gather data on your customers' behavior patterns, but can also use them again directly in the playout logic. So every new offer is even more relevant than the last. You monitor the performance of your offers with on-the-fly KPIs.


 

How it works
MORE INTELLIGENCE FOR YOUR CUSTOMER APP –
BY INTEGRATING THE PROXIMITY SDK

 

Location SDK

The proven PROXIMITY SDK is available for iOS and Android and can be simply integrated into your current customer app. Then you can make contact with your customers on the basis of their location, play out offers and even identify and incorporate the location context.

 

Localization
technologies

Maximum accuracy thanks to Sensorfusion, i.e. a combination of various localization technologies. It is up to you whether you deploy only GPS technology, for example, or beacons and Wifi networks also. In the near future our customers will also be able to exploit sound technology for localization purposes.

 

* Technologies can be used directly
* Technology is part of our roadmap and can be used shortly

Omnichannel
Playout-Engine

With PROXIMITY you can service all the channels you have available. So contents can be played out via the high-performance omnichannel playout engine in emails, on websites and in-store displays or printed on a sales receipt, for example.

 


 

SEAMLESS INTEGRATION WITH YOUR CRM SYSTEM

 

PROXIMITY can easily be connected with the most diverse sources of customer data, like a CRM database. So you can link all the data you want from your customer systems with the data collected in PROXIMITY and use the insights to adapt the playout rules engine to the new data set in realtime. So every playout to your customers is even more individual and appropriate than the previous one.

 


 

WITH PROXIMITY YOU COMPLETELY REDEFINE YOUR MARKETING –
AND THE MODERN, INTUITIVE USER INTERFACE MAKE IT CHILD'S PLAY TO OPERATE

 

Dashboard

With the dashboard you can keep tabs on everything all the time – you can see how successful your current offers are and put what you learn to direct use in the playout of further communications.

Location Management

You can use location management to define all the places relevant to you, such as your stores or other POIs. You can also set up and manage geofences and beacons and link them with places.

Offer Management

In offer management you administer all the currently available information, offers and services and define the individual playout rules for each.

 


 

PROXIMITY – OFFERS YOU EXTRA CUSTOMER INSIGHTS
AND VITAL MOMENTUM FOR YOUR REVENUE GROWTH

 


  Factoring in situation and location creates more relevant communications with customers


Competitive advantage with customer insights and realtime KPI, usable immediately in the rules engine


Intelligent use of PROXIMITY enables above-average revenue increases*


Sensor-fusion technology optimizes location accuracy

* We have the results of the pilot campaigns. Ask us for them!

 


 

A COMPELLING PROPOSITION
PAYBACK RUNS SUCCESSFUL CAMPAIGNS

Both we and our sister company PAYBACK – one of the biggest and most successful bonus programs in the world – are seeing growing demand for LBS services and ever more customer inquiries. So we joined forces to bring our new location-based services (LBS) solution called PROXIMITY to market. PROXIMITY was successfully tested in pilot campaigns with PAYBACK partners and is now available to all our customers as a white-label solution.


 

Proximity - As mobile and individual as your customers.

 

WHY LPS?

 

LPS has years of experience in the development and integration of innovative products for loyalty management and CRM technologies. And: LPS has unique expertise in the construction and operation of high-performance realtime platforms. All LPS products and services should always enhance connections with customers.

Your customers are more mobile than ever, so for us it was a logical step to use their location and situation to make marketing more relevant. It was out of this idea that we and our sister company PAYBACK created the PROXIMITY product. The solution has been successfully tested in pilot campaigns with PAYBACK partners.

Loyalty Partner Solutions GmbH
Theresienhöhe 12, 80339 München
info@lpsolutions.com
+49 (0)89 96 16 09 – 0


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