Location based marketing with CANCOM and Loyalty Partner Solutions.
The white-label solution PROXIMITY gives consumers contents and offers that are relevant to their specific situation. This is possible thanks to the innovative sensor-fusion approach, which localizes consumers with the help of beacons, wireless networks, GPS and sound. Localization makes it possible to understand the situation and the customers' need better and so to offer them individualized value-added services. The scalable and high-performance omnichannel solution supports relevant communications with the consumer in real-time via multiple channels, so enhancing the customer experience. CANCOM is a leading provider of IT services from a single-source: from the integration of hardware and software through the complete roll-out, installation, project management and operation. CANCOM has over 25 years of experience in the IT sector and has over 2,600 employees at some 30 sites in Europe and the USA. "We are convinced that this partnership adds great value for both companies," says Alexander Glück, CEO of LPS. "With CANCOM we are gaining a partner that has an excellent network in the IT industry, not least thanks to its long-standing expertise, and will help us with our strategic corporate development."
"With LPS we are banking on a strong partner that has unique knowledge of developing customer loyalty solutions and knows how to address customers individually across their entire customer journey. That is an ideal addition to our portfolio of business solutions" added Thomas Jung, Account Manager Business Solutions at CANCOM.
PROXIMITY is of interest to all providers of services and products with physical locations – from retailers and shopping malls through transport and travel companies. With LPS and PROXIMITY, CANCOM is adding another location-based services solution to its portfolio.
One of CANCOM's target sectors is retailing. "The entry of these two companies into the fast-growing market for location-based marketing solutions offers great potential, especially for big companies for whom a reliable technological basis and rapid scalability are vital", commented Alexander Glück. With LPS we are banking on a strong partner that has unique knowledge of developing customer loyalty solutions and knows how to address customers individually across their entire customer journey.
Loyalty Partner Solutions GmbH, part of the American Express Group, develops and operates high-performance customer loyalty programs. They are based on the software platform Loyalty Management Suite (LMS) developed by LPS. LPS has an international presence and guarantees reliable service. From the design to the implementation and operation of a loyalty program, LPS offers everything you need from a single source and all on-site. Together with its partners, LPS guarantees future-proof loyalty systems and invests continuously to refine them. Further information is available from: www.lpsolutions.com
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