BAHNBONUS: 15+ YEARS OF TRAIN LOYALTY EXCELLENCE
Elevating Customer Service for Deutsche Bahn.
As a general contractor, LPS enhanced Deutsche Bahn’s BahnBonus loyalty program and BahnCard offerings, significantly increasing rail traffic and participant engagement.
With over 15 years of experience in train loyalty schemes, we are a seasoned general contractor providing best-in-class customer service for Deutsche Bahn. Our expert handling of CRM processes and innovative consulting services have helped DB Fernverkehr AG grow its BahnBonus loyalty program to over 6 million members. By offering a diverse range of BahnCards and incentives, we have created a highly attractive BahnCard portfolio that has led to more traffic on the rails.
See our case study to explore the full project journey, from initial consulting services to innovative development initiatives.
We have enjoyed our close-knit strategic partnership with LPS for over 15 years now. LPS has been right by our side for the consultation and development of countless changes and ideas. LPS has gone beyond its role as general contractor and ensuring the system’s stable operation: they have amazed us with their flexibility and ability to make last-minute changes to new market conditions and proved themselves to be true loyalty experts not only in implementation but consulting as well. LPS and the DB Group have grown together as a strong team, thanks to the many years of this trusting, productive partnership.
Profitable advantages for Deutsche Bahn and its loyalty program
Increased Number
of Program Members
Attractive
BahnCard Portfolio
Digital BahnCard:
Smart and Eco-Friendly
Facts about Deutsche Bahn
LONG-TERM COLLABORATION RESULTING IN A CUSTOMER-CENTRIC LOYALTY PROGRAM
Discover how LPS has empowered DB to enhance customer connections and strengthen its market presence through effective loyalty programs. Download our comprehensive case study for in-depth insights, or reach out to one of our loyalty experts for personal consultation.
