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IMPROVE YOUR CUSTOMER'S JOURNEY

When people travel, it’s a long journey getting from the idea to book to arriving at the destination. This gives airlines a variety of touch points to engage with their customers - valuable chances to build loyalty.

IMPROVE YOUR CUSTOMER'S JOURNEY

Hospitality means to feel home away from home. Business travelers and tourists want to be understood and cared for. A best-in-class loyalty program offers hospitality already before departing and provides value propositions throughout the whole travel journey and beyond.

Hotel loyalty programs now

Guests spend more time in your hotel than in a plane. Use this to your advantage!

How can leading hotel chains and cruise lines reach the next level of successful digitalization? By using the best-in-class Loyalty Management Suite (LMS) to create an amazing digital experience for your most valuable customers!
LMS gives you the best opportunities to derive customer data and create better guest motive profiles than many other industries. Loyalty Partner Solutions will enable you to process travel data so you can exploit opportunities for cross and up selling, better define status levels and their benefits, and monetize a powerful partner network. Creating highly individualized campaigns is also key, with value propositions throughout the customers journey with short time-to-market. Once your loyalty software is highly configurable, you can avoid permanent change requests and IT development costs. But perhaps the best reason of all can be summed up in one word: Hospitality. With our Hospitality Loyalty Solution, you can make your guests feel at home long before they enter your lobby or check in at your reception.

Hyper-individualize your hotel or cruise loyalty program

Respond to changes and members’ personal preferences quickly by adapting program mechanics

Build a flexible program that you can tailor to meet customers’ rapidly changing needs and preferences. Extend your program’s standard tier-based rule sets and start offering members more individualized program mechanics and greater choice in selecting their loyalty benefits.

Build an attractive global and local business partner network

Create a strong network with partners from various verticals, bringing in products and services for everyday use.

Create a strong network with non-hotel partners, to bring in products and services along the whole travel chain

Adapt partnership models and grow the global and local ecosystem of both strategic (long-term) and tactical partners (e. g. ad hoc partnerships for events). Make your program more appealing and relevant for members by embedding a retail philosophy and functionality in the program logic.

Boost engagement across the entire travel journey

Address consumers’ growing environmental concerns about air travel and reward them for making sustainable choices.

Keep your program attractive to customers before check-in, after check-out, and at every step in between

Make it easy for customers to use the program Build on a network of partners to offer enticing, individualized earn-and-burn options and attractive benefits along the entire travel journey and beyond.

Hotel Loyalty Solution

Our Loyalty Management Suite offers limitless opportunities

Your key to long-term customer loyalty

With our loyalty software, your hospitality loyalty program can leverage data to understand and predict exactly what customers need. These insights can be used to give customers targeted offers, services, benefits, and information. At the same time, LMS ensures quick time-to-market by giving businesses maximum flexibility in designing and independently configuring program mechanics, rules, and content. Our solution supports flexible multi-partner offer management, features comprehensive promotion capabilities, and lets you quickly set up and integrate new partners in addition to providing extensive partner self-service management functions.

What’s more, LMS is at home in any IT landscape. It features a modern, expandable, and robust architecture with high availability for realizing a wide variety of program concepts. Our consistent, future-proof solution is complemented by our best-in-class platform operations and maintenance.

>> Learn more about LMS

Reward your customers at every stop along their journey And they’ll reward you with their loyalty.

Two weeks before A Bank Holiday weekend

Step 1 - Inspire and plan

Two weeks before bank holiday
Mary & Michael love to go on City Breaks to experience culture, events, sights and dining. They have a wish list of destinations, they‘d love to see, but are flexible regarding order.
Recently, Mary earned Silver tier with MyBrand hotels. She is excited about using her tier benefits for the first time.
Mary browses the hotel’s app to see in which of her favorite cities she can find a MyBrands property for their next trip.

LMS features effective member distinction concepts as well as fast and easy tier configuration processes.

One week before bank holiday

Step 2 - Book

LMS has a flexible offer management framework and comprehensive promotion capabilities to target and engage customers seamlessly across all relevant interaction channels.

Day of the departure

Step 3 - Journey (to hotel)

LMS enables a fast set-up and integration of partners and offers extensive partner self-service functionalities. LMS also flexibly supports payments in cash, loyalty currencies, cash&points payments, and travelbank services.

BANK HOLIDAY

Step 4 - Stay

When checking in at the hotel, Mary and Michael receive an upgrade to the next higher room category. Mary loves this benefit of MyBrand Hotels loyalty.
The couple explores the city of Rome. To unwind from all the walking around the city, Mary and Michael relax over a drink at the hotel bar. Mary redeems points instead of paying cash.
The next morning, they enjoy a complimentary breakfast, one of the perks that comes with Silver tier.

LMS features flexible reward definition, redemption and redemption payment rules.

Day after Valentine‘s Day

Step 5 - Post Stay

LMS allows individualizing the loyalty experience through member distinction mechanisms like benefits, tiers, offers.