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PAYBACK: Europe's largest customer loyalty program
Earning points
with Payback.
Continuous International Growth of a Customer Loyalty Program like PAYBACK requires an ambitious, experienced team and continuous Innovation in Digitalization.
PAYBACK is the global leader in coalition customer loyalty programs. Launched in Germany in 2000, it has grown to become Europe’s largest loyalty program, available in 10 countries across the continent. Not only does LPS support PAYBACK in loyalty platform development and operation, but PAYBACK and LPS also pool their collective know-how, resources, and technologies for joint product development in specific areas – strengthening the overall customer loyalty solution.
Having our sister company PAYBACK as our own loyalty program system enables LPS to gather firsthand experience in program design and mechanics. This practical knowledge also strengthens our loyalty software service for companies looking to build, scale, or optimize their own customer loyalty programs.
Collecting points pays off: since the launch of PAYBACK, 630 billion PAYBACK points with a monetary equivalent of 6.3 billion euros have been collected. What is particularly remarkable is that 94 per cent of these points are also redeemed by customers. With all these figures, PAYBACK is on its way to becoming the ‘best PAYBACK of all time’.
Key Benefits of the PAYBACK Loyalty Program
The greatest advantage of the PAYBACK Group lies in its customer-focused approach, which allows us to analyze loyalty from every possible perspective.
Our collaboration with PAYBACK helps us expand our knowledge and expertise in customer loyalty programs for retail. With years of experience in implementing and continuously improving loyalty programs, we have developed a deep understanding of what truly matters: the challenges in program mechanics and the key requirements for a successful loyalty program system.
This gives us a strong sense of the importance of a customer focus, as a customer loyalty program is only successful if it engages customers effectively.
Facts about PAYBACK
Data driven marketing with the Payback customer loyalty program.
your loyalty questions
HOW PAYBACK POWERS
CUSTOMER LOYALTY
AT SCALE
Learn how PAYBACK creates value for customers and partners through a modern loyalty platform.
What makes PAYBACK Europe’s largest customer loyalty program?
PAYBACK combines a multi-partner model with strong data-driven marketing, enabling customers to earn and redeem points across a wide range of brands. This scale and everyday relevance drive consistently high engagement.
What are the benefits of a coalition customer loyalty program like PAYBACK?
Coalition loyalty programs allow customers to interact with multiple partners within one ecosystem. A powerful loyalty program system supports these interactions, increasing touchpoints, strengthening engagement, and creating value for both customers and partners.
How can companies build a successful customer loyalty program?
A successful customer loyalty program combines the right technology, a clear strategy, and a strong customer focus. A scalable loyalty platform and flexible loyalty program system enable continuous optimization and long-term engagement. Learn more about our retail loyalty solution LPS RAISE.