Green Loyalty for Airlines and travel industry
These days, consumers believe they are faced with a difficult choice: travel or care for nature. As a result they end up travelling less. But the choice doesn’t have to be that hard. Green Loyalty is our concept for solving this dilemma for you and your customers.
Discover our Green Loyalty approach, which offers travel companies concrete solutions for achieving their sustainability goals by enhancing their loyalty program.
Promote sustainable travel with green loyalty
How can Green Loyalty help you successfully promote sustainable travel?
Green loyalty addresses your customers' four key desires to make sustainable travel work
Fear of Greenwashing
Greenwashing is defined as the deceptive use of green PR or green marketing in order to promote a false sense that an organization’s products, aims or policies are environmentally friendly.
Greenwashing is a serious issue across many industries, and has clearly damaged the credibility of sustainable tourism initiatives.
Transparency and Visibility
Travel companies need to be transparent about their environmental practices in order to gain the trust of consumers.
Give customers the information they need to fully understand the impact of their choices and decisions. Make them proud of their contribution and build visibility on the impact they have.
Lack of options
The travel industry has been gradually increasing its efforts to become more sustainable, but there is still a lack of options beyond CO2 compensation to contribute to our global sustainability goals.
While there are sometimes possibilities to travel more sustainably, these are often poorly communicated, are not practical, lack relevance or simply are not possible for everyone.
Relevance and choice
So far, green travel is often seen as an inconvenience or something that costs more money. Instead sustainable travel behavior should be encouraged and celebrated.
Loyalty programs offer the perfect framework to show appreciation to travelers that care for the planet but current loyalty programs are not designed around sustainability.
Benefits and rewards
Incentivize positive actions with (a green) bonus currency and offer attractive rewards and benefits potentially tied to a “green” tier level.
Fear of being the lone fighter
The popular image of the lone ranger, working to make their home and life more sustainable is one that is all too common. It can be overwhelming and depressing at times, feeling like you are the only one doing anything to make a difference.
How does Green Loyalty work?
Customers can choose to redeem green points in a number of ways from donating to sustainable projects or paying for sustainable products and services.
Some examples of ways to redeem green points:
Green Loyalty offers travelers an eco-friendly choice in services and products related to their trip while rewarding them for sustainable behavior and decisions throughout their journey and beyond.
Green Loyalty white paper
Explore more insides, on how to gain your members trust, create value for your loyalty program and reach your sustainability goals by integrating GREEN LOYALTY mechanics.
Loyalty Partner Solutions. Your full service partner
We offer consulting services to create custom Green Loyalty program concepts and provide you with the technological know-how to ensure maximum program flexibility. All loyalty services from a single source—from concept to delivery and even operation.
Our loyalty consulting experts create custom Green Loyalty concepts that are truly customer-focused and innovative and that support the achievement of sustainability, financial and program KPIs.
Our out-of-the-box core module and partner network ensure fast time to market and provide maximum flexibility to enable a symbiotic relationship with the airlines’ existing loyalty programs.
Our business and technology services work closely together to allow for efficient operation and continuous improvement of the Green Loyalty initiative.
Your partner for green loyalty programs
Start building customer loyalty with greener solutions today
Now is the perfect time for loyalty
to promote sustainable travel
As the world wakes up to the reality of climate change, sustainable travel has become a hot topic. Consumers are increasingly looking for ways to reduce their carbon footprint, and businesses are starting to take notice. Many companies are beginning to implement green mechanics into their loyalty programs as a way to encourage sustainable travel.
There are a number of reasons why now is the perfect time to start promoting sustainable travel through your loyalty program.
Green Loyalty has the potential to leverage internal business goals.
These days many transportation companies have predefined sustainability goals. This is no surprise, given the rise of sustainable tourism which is estimated to surpass $8 trillion by 2032**. Strengthening customer relationships around green practices thus helps to reach your business goals while meeting modern customer expectations.
as the biggest challenges for humanity in the 21st century***
Global sustainability objectives
Sustainability efforts by the travel industry
The travel industry is setting its own ambitious goals in response to these objectives. For example, the Travel Corporation**** and Airbnb***** have pledged to become carbon neutral by 2030. As a result, the travel industry is increasingly investing in initiatives such as fleet efficiency renewable energies.
****** Travel companies are going ‘net zero.’ Here’s what that means. – The Washington Post
The travel industry has made efforts to encourage sustainability, but consumers have been slow to respond. This is likely due to a lack of education and understanding of the benefits of sustainable travel, and how measures such as carbon offsets can help reduce the environmental impact of air travel.
Fortunately, loyalty programs can help to bridge this gap by providing tangible rewards for sustainable consumption. Consumers are more likely to respond positively to incentives such as discounts on green products or services, or additional points for eco-friendly travel choices. By making sustainability an integral part of their loyalty programs, the travel industry can empower consumers to make greener choices and help reduce their environmental impact.