Reward your members for
sustainable behavior and choice, along their travel journey and beyond.
Reward your members for their sustainable behavior during their travels and beyond.
Green Loyalty
Green Loyalty
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Green Loyalty for Airlines and travel industry

As desire to travel the world continues to rise, so does awareness for the environment.

These days, consumers believe they are faced with a difficult choice: travel or care for nature.
As a result they end up travelling less. But the choice doesn’t have to be that hard. 
Green Loyalty is our concept for solving this dilemma for you and your customers.

Through extensive research, we have identified customers’ true pain points regarding sustainable travel. Green Loyalty targets these pain points by providing sustainable options and eco-friendly solutions to support self-determined decisions.

Discover our Green Loyalty approach, which offers travel companies concrete solutions for achieving their sustainability goals by enhancing their loyalty program. 

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Global Awareness of green loyalty

Climate change is seen as the greatest challenge of our time, even greater than lack of access to healthcare and unemployment.*

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Europe
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China
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United States

Global Objectives

Countless organizations and institutions worldwide have joined 137 countries in their commitment to reach carbon neutrality (most by 2050) and have entered into treaties such as the Paris agreement to combat climate change.**

Airline Initiatives

Airlines are setting their own ambitious goals in response to these objectives. For example, Lufthansa and United Airlines have pledged to become CO2 neutral by 2050. As a result, airlines are increasingly investing in initiatives such as fleet efficiency and alternative fuels.***

Simple Solutions with potential

The wish to travel sustainably creates new challenges for the travel industry, but also offers huge potential and competitive advantages.

LPS developed Green Loyalty to bundle customers’ needs and also to leverage airline’s existing initiatives to ensure more sustainable travel. Each customer pain point can be addressed with a suitable solution.

The most frequently mentioned pain points are:
Lack of options and knowledge, Intangibility of CO2,
Intransparency of initiatives, the fear of Green Washing
by airlines, the fear of being al lone fighter

Rewards

Rewards and
confirm

Offers

Communication
and Education

Trust

Trust and
Attainment

Information

Decision
Power

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Visibility

Rewards

Rewards and
confirm

Incentivize positive actions with attractive rewards and motivate by reminding them that with each green action they are part of something big.

Offers

Communication
and Education

Communicate simple and effective offers for customers to enable them to travel sustainably and to educate them on the impact it has.

Trust

Trust and
Attainment

Build trust and convince customers that airlines are taking the topic of sustainability serious by communicating relevant and comprehensible actions, goals and progress updates.

Information

Decision
Power

Give individuals the necessary information as well as the choice so that they can understand and decide where their money is truly invested.

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Visibility

Make CO2 savings visible by providing instant feedback to the customer about the impact of their actions.
Incentivize positive actions with attractive rewards and motivate by reminding them that with each green action they are part of something big.
Communicate simple and effective offers for customers to enable them to travel sustainably and to educate them on the impact it has.
Build trust and convince customers that airlines are taking the topic of sustainability serious by communicating relevant and comprehensible actions, goals and progress updates.

Give individuals the necessary information as well as the choice so that they can understand and decide where their money is truly invested.

Make CO2 savings visible by providing instant feedback to the customer about the impact of their actions.

CUSTOMERS’ Pain POINTS and how to address them

Certain initiatives turn customers’ pain points into positive feelings and create trust with "Green Loyalty".

With Green Loyalty from LPS, each customer pain point can be addressed with a suitable solution. Green Loyalty bundles customers’ needs and leverages airlines’ existing initiatives to ensure more sustainable travel.

Pain Points

Initiatives

Solutions

Pain Points

LACK OF OPTIONS
AND KNOWLEDGE

Initiatives

Solutions

COMMUNICATION
AND EDUCATION

Pain Points

NONTRANSPARENCY

Initiatives

Solutions

DECISION POWER

Pain Points

INTANGIBILITY OF CO2

Initiatives

Solutions

VISIBILITY

Pain Points

FEAR OF BEING
A LONE FIGHTER

Initiatives

Solutions

REWARD, COMMUNITY
AND FULFILLMENT

Pain Points

GREEN WASHING

Initiatives

Solutions

TRUST AND ATTAINMENT

How does Green Loyalty work?

Green Loyalty offers travelers an eco-friendly choice in services and products related to their trip while rewarding them for sustainable behavior and decisions throughout their journey and beyond.

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Results of our Sustainable Travel Survey

Our own research with 25 qualitative interviews and 478 quantitative survey results delivered us the following numbers.
Green Loyalty is not only attractive to members but it also increases customers’ loyalty towards an airline with a sustainable behavior.

New Member Acquisition

GREEN LOYALTY is highly attractive. 67% of people would want to become a member of the initiative because they feel it would support them in acting more sustainable
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Impact on Sales

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69% of people state that if an airline would offer GREEN LOYALTY it would make them more loyal to this airline and they would choose it over others

Your full-service partner

We offer consulting services to create custom Green Loyalty program concepts and provide you with the technological know-how to ensure maximum program flexibility. All loyalty services from a single source—from concept to delivery and even operation.

Concept

Our loyalty consulting experts create custom Green Loyalty concepts that are truly customer-focused and innovative and that support the achievement of sustainability, financial and program KPIs.

DELIVERY

Our out-of-the-box core module and partner network ensure fast time to market and provide maximum flexibility to enable a symbiotic relationship with the airlines’ existing loyalty programs.

Operations

Our business and technology services work closely together to allow for efficient operation and continuous improvement of the Green Loyalty initiative.

LPS IS THE RIGHT PARTNER FOR GREEN LOYALTY

As GREEN LOYALTY pioneers, we developed a concept and solution based on the needs of your clients, partners and consumers.

Our expertise and motivation go far beyond software development. Together with your loyalty team, we will develop the right strategy to achieve your green goals.

To help you find the sustainable partners and products that are right for you, we are establishing a configured and ready-to-use green partner network.

The GREEN LOYALTY module can be integrated seamlessly into your existing loyalty ecosystem.