Reward your members for
sustainable behavior and choice, along their travel journey and beyond.
Reward your members for their sustainable behavior during their travels and beyond.
Green Loyalty
Green Loyalty
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Green Loyalty for Airlines and travel industry

As desire to travel the world continues to rise, so does awareness for the environment.

These days, consumers believe they are faced with a difficult choice: travel or care for nature.
As a result they end up travelling less. But the choice doesn’t have to be that hard. 
Green Loyalty is our concept for solving this dilemma for you and your customers.

Through extensive research, we have identified customers’ true pain points regarding sustainable travel. Green Loyalty targets these pain points by providing sustainable options and eco-friendly solutions to support self-determined decisions.

Discover our Green Loyalty approach, which offers travel companies concrete solutions for achieving their sustainability goals by enhancing their loyalty program. 

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Global Awareness of green loyalty

Climate change is seen as the greatest challenge of our time, even greater than lack of access to healthcare and unemployment.*

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Europe
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China
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United States

Global Objectives

Countless organizations and institutions worldwide have joined 137 countries in their commitment to reach carbon neutrality (most by 2050) and have entered into treaties such as the Paris agreement to combat climate change.**

Airline Initiatives

Airlines are setting their own ambitious goals in response to these objectives. For example, Lufthansa and United Airlines have pledged to become CO2 neutral by 2050. As a result, airlines are increasingly investing in initiatives such as fleet efficiency and alternative fuels.***

CUSTOMERS’ Pain POINTS and how to address them

Certain initiatives turn customers’ pain points into positive feelings and create trust with "Green Loyalty".

With Green Loyalty from LPS, each customer pain point can be addressed with a suitable solution. Green Loyalty bundles customers’ needs and leverages airlines’ existing initiatives to ensure more sustainable travel.

Pain Points

Initiatives

Solutions

Pain Points

LACK OF OPTIONS
AND KNOWLEDGE

Initiatives

Solutions

COMMUNICATION
AND EDUCATION

Pain Points

NONTRANSPARENCY

Initiatives

Solutions

DECISION POWER

Pain Points

INTANGIBILITY OF CO2

Initiatives

Solutions

VISIBILITY

Pain Points

FEAR OF BEING
A LONE FIGHTER

Initiatives

Solutions

REWARD, COMMUNITY
AND FULFILLMENT

Pain Points

GREEN WASHING

Initiatives

Solutions

TRUST AND ATTAINMENT

GREEN LOYALTY IN A NUTSHELL

Take 3 minutes for a quick introduction about our GREEN LOYALTY approach. What are your customers paint points,  how do green loyalty mechanics work and how to set up a greener loyalty program?

GREEN LOYALTY WHITEPAPER

Explore more insides, on how to gain your members trust, create value for your loyalty program and reach your sustainability goals by integrating GREEN LOYALTY mechanics.

How does Green Loyalty work?

Green Loyalty offers travelers an eco-friendly choice in services and products related to their trip while rewarding them for sustainable behavior and decisions throughout their journey and beyond.

Green Loyalty incentivizes sustainable behaviour of travellers by offerting the possibility to earn and redeem green points. These are collected my customers through engaging in sustainable activities or making sustainably conscious choices.

Your full-service partner

We offer consulting services to create custom Green Loyalty program concepts and provide you with the technological know-how to ensure maximum program flexibility. All loyalty services from a single source—from concept to delivery and even operation.

Concept

Our loyalty consulting experts create custom Green Loyalty concepts that are truly customer-focused and innovative and that support the achievement of sustainability, financial and program KPIs.

DELIVERY

Our out-of-the-box core module and partner network ensure fast time to market and provide maximum flexibility to enable a symbiotic relationship with the airlines’ existing loyalty programs.

Operations

Our business and technology services work closely together to allow for efficient operation and continuous improvement of the Green Loyalty initiative.

LPS IS THE RIGHT PARTNER FOR GREEN LOYALTY

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As GREEN LOYALTY pioneers, we developed a concept and solution based on the needs of your clients, partners and consumers.

goal

Our expertise and motivation go far beyond software development. Together with your loyalty team, we will develop the right strategy to achieve your green goals.

network heart

To help you find the sustainable partners and products that are right for you, we are establishing a configured and ready-to-use green partner network.

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The GREEN LOYALTY module can be integrated seamlessly into your existing loyalty ecosystem.