“Green Loyalty"
More and more people desire to travel the world. At the same time, the awareness for the environment rises.
They feel like they have to make a difficult choice between travelling and caring for the nature. The consequence - they decide to travel less. But the choice for your customer must not be that hard. Green Loyalty is our concept to solve this dilemma for you and your customers.
Through extensive research we identified customer's true pain points when it comes to sustainable travel. Green Loyalty targets all pain points by providing sustainable options and eco-frienly solutions to foster self-determined decisions.
Discover our Green Loyalty approach, which shows concrete solutions on how travel companies could achieve their sustainability goals by enhancing their loyalty program.
Global Awareness
Climate change is seen as the greatest challenge of our time, even before lack of access to healthcare and unemployment.*
Global Objectives
Airline Initiatives
*Source: https://www.eib.org/attachments/thematic/the_eib_climate_survey_2019_2020_en.pdf
**Source: https://unfccc.int/process-and-meetings/the-paris-agreement/the-paris-agreement/key-aspects-of-the-paris-agreement
*** Source: https://www.welt.de/wirtschaft/article232995797/Passagiere-der-Lufthansa-zeigen-an-CO2-Kompensation-kein-Interesse.html
Simple Solutions with potential
The wish to travel sustainably creates new challenges for the travel industry, but also offers huge potential and competitive advantages.
LPS developed Green Loyalty to bundle customers’ needs and also to leverage airline’s existing initiatives to ensure more sustainable travel. Each customer pain point can be addressed with a suitable solution.
The most frequently mentioned pain points are:
Lack of options and knowledge, Intangibility of CO2,
Intransparency of initiatives, the fear of Green Washing
by airlines, the fear of being al lone fighter
Rewards
Rewards and
confirm
Offers
Communication
and Education
Trust
Trust and
Attainment
Information
Decision
Power
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Visibility
Rewards
Rewards and
confirm
Offers
Communication
and Education
Trust
Trust and
Attainment
Information
Decision
Power
Give individuals the necessary information as well as the choice so that they can understand and decide where their money is truly invested.
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Visibility
Give individuals the necessary information as well as the choice so that they can understand and decide where their money is truly invested.
CUSTOMERS’ Pain POINTS and how to address them
THERE ARE solutions to Turn Customers’ current pain points into positive Feelings and emotions
Pain Points
Initiatives
LACK OF OPTIONS
AND KNOWLEDGE
- Communicate simple and effective offers for customers to enable them to travel sustainably and to educate them on the impact it has.
COMMUNICATION
AND EDUCATION
INTRANSPARENCY
- Give individuals the necessary information as well as the choice so that they can understand and decide where their money is truly invested.
DECISION POWER
INTANGIBILITY OF CO²
- Make CO2 savings visible by providing instant feedback to the customer about the impact of their actions.
VISIBILITY
FEAR OF BEING
A LONE FIGHTER
- Incentivize positive actions with attractive rewards and motivate by reminding them that with each green action they are part of something big.
REWARD, COMMUNITY
AND FULFILLMENT
GREEN WASHING
- Build trust and convince them that airlines are taking the topic of sustainability seriously by communicating relevant and comprehensible actions, goals and progress updates.
TRUST AND ATTAINMENT
How does Green Loyalty work?
Green Loyalty rewards travelers for sustainable behavior and choices along their entire journey and beyond.
- Hand luggage only
- Sustainable flight fare selection
- Vegeterian/vegan meal options
- Buy sustainable products
- Stay at sustainable hotels
- Car, bike, e-scooter, sharing
Results of our Sustainable Travel Survey
Our own research with 25 qualitative interviews and 478 quantitative survey results delivered us the following numbers.
Green Loyalty is not only attractive to members but it also increases customers’ loyalty towards an airline with a sustainable behavior.
New Member Acquisition
Impact on Sales
Full Services
We deliver consulting services to create tailored Green Loyalty program concepts and provide you as well with the necessary technological know-how to ensure maximum program flexibility . All loyalty services from a single source – from concept to delivery and even operations.
Concept
Our loyalty consulting experts create tailored green loyalty concepts that are truly customer-focused, innovative and support the achievement of sustainability, financial and program KPIs.
DELIVERY
Operations
Close interlocking of our business and technology services allow for efficient operations and continuous improvement of the green loyalty initiative.
LPS IS THE RIGHT PARTNER FOR GREEN LOYALTY
We are GREEN LOYALTY pioneers and developed a concept and solution based on the needs of its clients, partners and consumers.
Our expertise and motivation goes far beyond software development. Together with your loyalty team, we will develop the right strategy to achieve your green goals.
To facilitate your search for suitable "sustainable partners and products", we are establishing a configured and ready-to-use green partner network.
The GREEN LOYALTY module is seamlessly integratetable into your existing loyalty eco-system.