Reward your members for
sustainable behavior and choice, along their travel journey and beyond.
Reward your members for sustainable behavior and choice, along their travel journey and beyond.
Green Loyalty
Green Loyalty
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“Green Loyalty"

More and more people desire to travel the world. At the same time, the awareness for the environment rises.

They feel like they have to make a difficult choice between travelling and caring for the nature. The consequence - they decide to travel less.  But the choice for your customer must not be that hard. Green Loyalty is our concept to solve this dilemma for you and your customers.

Through extensive research we identified customer's true pain points when it comes to sustainable travel. Green Loyalty targets all pain points by providing sustainable options and eco-frienly solutions to foster self-determined decisions.

Discover our Green Loyalty approach, which shows concrete solutions on how travel companies could achieve their sustainability goals by enhancing their loyalty program.

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Global Awareness

Climate change is seen as the greatest challenge of our time, even before lack of access to healthcare and unemployment.*

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Europe
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China
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United States

Global Objectives

Countless organizations and institutions as well as 137 countries worldwide commit to reaching carbon neutrality (most by 2050) and entering into treaties to combat climate change such as the Paris agreement**.

Airline Initiatives

In reaction to these objectives, airlines are setting ambitious goals to become CO2 neutral (e.g. Lufthansa and United Airlines by 2050). They are increasingly investing into initiatives such as fleet efficiency and alternative fuels***.

Simple Solutions with potential

The wish to travel sustainably creates new challenges for the travel industry, but also offers huge potential and competitive advantages.

LPS developed Green Loyalty to bundle customers’ needs and also to leverage airline’s existing initiatives to ensure more sustainable travel. Each customer pain point can be addressed with a suitable solution.

The most frequently mentioned pain points are:
Lack of options and knowledge, Intangibility of CO2,
Intransparency of initiatives, the fear of Green Washing
by airlines, the fear of being al lone fighter

Rewards

Rewards and
confirm

Offers

Communication
and Education

Trust

Trust and
Attainment

Information

Decision
Power

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Visibility

Rewards

Rewards and
confirm

Incentivize positive actions with attractive rewards and motivate by reminding them that with each green action they are part of something big.

Offers

Communication
and Education

Communicate simple and effective offers for customers to enable them to travel sustainably and to educate them on the impact it has.

Trust

Trust and
Attainment

Build trust and convince customers that airlines are taking the topic of sustainability serious by communicating relevant and comprehensible actions, goals and progress updates.

Information

Decision
Power

Give individuals the necessary information as well as the choice so that they can understand and decide where their money is truly invested.

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Visibility

Make CO2 savings visible by providing instant feedback to the customer about the impact of their actions.
Incentivize positive actions with attractive rewards and motivate by reminding them that with each green action they are part of something big.
Communicate simple and effective offers for customers to enable them to travel sustainably and to educate them on the impact it has.
Build trust and convince customers that airlines are taking the topic of sustainability serious by communicating relevant and comprehensible actions, goals and progress updates.

Give individuals the necessary information as well as the choice so that they can understand and decide where their money is truly invested.

Make CO2 savings visible by providing instant feedback to the customer about the impact of their actions.

CUSTOMERS’ Pain POINTS and how to address them

THERE ARE solutions to Turn Customers’ current pain points into positive Feelings and emotions

Pain Points

Initiatives

LACK OF OPTIONS
AND KNOWLEDGE

COMMUNICATION
AND EDUCATION

INTRANSPARENCY

DECISION POWER

INTANGIBILITY OF CO²

VISIBILITY

FEAR OF BEING
A LONE FIGHTER

REWARD, COMMUNITY
AND FULFILLMENT

GREEN WASHING

TRUST AND ATTAINMENT

How does Green Loyalty work?

Green Loyalty rewards travelers for sustainable behavior and choices along their entire journey and beyond.

Earn green points for sustainable actions, choices and purchases along the travel journey and in their every-day-life
REDEEM green points to donate, compensate flights or to pay for sustainable products and services
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Results of our Sustainable Travel Survey

Our own research with 25 qualitative interviews and 478 quantitative survey results delivered us the following numbers.
Green Loyalty is not only attractive to members but it also increases customers’ loyalty towards an airline with a sustainable behavior.

New Member Acquisition

GREEN LOYALTY is highly attractive. 67% of people would want to become a member of the initiative because they feel it would support them in acting more sustainable
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Impact on Sales

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69% of people state that if an airline would offer GREEN LOYALTY it would make them more loyal to this airline and they would choose it over others

Full Services

We deliver consulting services to create tailored Green Loyalty program concepts and provide you as well with the necessary technological know-how to ensure maximum program flexibility . All loyalty services from a single source – from concept to delivery and even operations.

Concept

Our loyalty consulting experts create tailored green loyalty concepts that are truly customer-focused, innovative and support the achievement of sustainability, financial and program KPIs.

DELIVERY

Our out-of-the-box core module and partner network ensures fast time to market and provides maximum flexibility to enable a symbiotic relationship with the airlines’ existing loyalty programs.

Operations

Close interlocking of our business and technology services allow for efficient operations and continuous improvement of the green loyalty initiative.

LPS IS THE RIGHT PARTNER FOR GREEN LOYALTY

We are GREEN LOYALTY pioneers and developed a concept and solution based on the needs of its clients, partners and consumers.

Our expertise and motivation goes far beyond software development. Together with your loyalty team, we will develop the right strategy to achieve your green goals.

To facilitate your search for suitable "sustainable partners and products", we are establishing a configured and ready-to-use green partner network.

The GREEN LOYALTY module is seamlessly integratetable into your existing loyalty eco-system.