The MileagePlus program was launched on May 6, 1981, and currently has more than 100 million members. The airline offers a wide variety of partners ranging from such classic industries as hotel and transport to specific ones like finance and cruises, plus everyday shopping partners. Global Traveler magazine awarded United its Best Frequent-Flyer Bonus Program, and Best Overall Frequent-Flyer Program for the 15th consecutive year.
Attractivness and strength of the MileagePlus currencies needed to be increased, resulting in need for a new, more flexible platform that facilitates business changes with a much faster time-to-market.
General loyalty mechanics
More Information about the project will come up soon.