Hospitality means feeling home away from home. Business travelers and tourists want to be more than just cared for … they want to be understood. A best-in-class loyalty program offers hospitality starting before departure and provides value propositions throughout the whole travel journey and beyond.

Loyalty Program Software for Hotel Groups and Hospitality

Guests spend more time in your hotel than in a plane. Seize this advantage!

How can leading hotel chains and cruise lines reach the next level of successful digitalization? By using the best-in-class Loyalty Management Suite (LMS) to create an amazing digital experience for your most valuable customers!

LMS gives you the best opportunities to derive customer data and create better guest motive profiles than many other industries. Loyalty Partner Solutions will enable you to process travel data so you can exploit opportunities for cross and up selling, better define status levels and their benefits, and monetize a powerful partner network. Creating highly individualized campaigns is also key, with value propositions throughout the customers journey with short time-to-market. Once your loyalty software is highly configurable, you can avoid permanent change requests and IT development costs. But perhaps the best reason of all can be summed up in one word: Hospitality. With our Hospitality Loyalty Solution, you can make your guests feel at home long before they enter your lobby or check in at your reception.


Hyper-individualize your hotel or cruise loyalty program

Respond to changes and members’ personal preferences quickly by adapting program mechanics
Respond to changes and members’ personal preferences quickly by adapting program mechanics

Build a flexible program that you can tailor to meet customers’ rapidly changing needs and preferences. Extend your program’s standard tier-based rule sets and start offering members more individualized program mechanics and greater choice in selecting their loyalty benefits.

Build an attractive global and local business partner network

Create a strong network with partners from various verticals, bringing in products and services for everyday use.

Create a strong network with non-hotel partners, to bring in products and services along the whole travel chain

Adapt partnership models and grow the global and local ecosystem of both strategic (long-term) and tactical partners (e. g. ad hoc partnerships for events). Make your program more appealing and relevant for members by embedding a retail philosophy and functionality in the program logic.​

Boost engagement across the entire travel journey

Address consumers’ growing environmental concerns about air travel and reward them for making sustainable choices.

Keep your program attractive to customers before check-in, after check-out, and at every step in between​

Make it easy for customers to use the program Build on a network of partners to offer enticing, individualized earn-and-burn options and attractive benefits along the entire travel journey and beyond.​



Our Hospitality Solution

Limitless opportunities with our Hospitality Loyalty Solutions

Your key to long-term customer loyalty

With our loyalty software, your hospitality loyalty program can leverage data to understand and predict exactly what customers need. These insights can be used to give customers targeted offers, services, benefits, and information. At the same time, LMS ensures quick time-to-market by giving businesses maximum flexibility in designing and independently configuring program mechanics, rules, and content. Our hospitality solution supports flexible multi-partner offer management, features comprehensive promotion capabilities, and lets you quickly set up and integrate new partners in addition to providing extensive partner self-service management functions.

What’s more, LMS is at home in any IT landscape. It features a modern, expandable, and robust architecture with high availability for realizing a wide variety of program concepts. Our consistent, future-proof solution is complemented by our best-in-class platform operations and maintenance.

>> Learn more about LMS 

Two weeks before A Bank Holiday weekend

Step 1 - Inspire and plan

LMS features effective member distinction concepts as well as fast and easy tier configuration processes.

One week before bank holiday

Step 2 - Book

LMS has a flexible offer management framework and comprehensive promotion capabilities to target and engage customers seamlessly across all relevant interaction channels.

Day of the departure

Step 3 - Journey (to hotel)

LMS enables quick set-up and integration of partners and also offers extensive partner self-service functionalities. Plus, LMS flexibly supports payments in cash, loyalty currencies, CASH&POINTS, and TravelBank services.


Step 5 - Post Stay

LMS  lets you individualize the loyalty experience through member distinction mechanisms like benefits, tiers, and offers.​


Step 4 - Stay

loyalty program mobile pay with points

LMS features flexible reward definition, redemption, and redemption payment rules.