Loyalty Program for Sky Pearl Club

Winning the pole-position in the home market needs comprehensive features

CSA has been outperforming its competitors in member growth since the go-live of LMS in 2017. By seamlessly upgrading to the most recent LMS Version 2004, the CSA Loyalty department was able to independently implement a new Platinum-Tier Level by configuration and unlocked even more attractive features to strengthen the market position of the Sky Pearl Club.

The rapid pace of market growth and our company‘s plans for expansion made it necessary to upgrade to a modern software solution. It is a pleasure to work with our partner LPS as we can rely on the great loyalty know-how of the team as well as the flexibility of the LMS platform. We are looking forward to the upcoming releases and will be happy to discuss further innovation together with our long-term partner LPS.

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million members
The amount of Sky Pearl Club members in 2019


airline partners
Members can collect and spend miles through partner airlines


non-air partners
The programm includes partners in hospitality, car rental, financial services, OTAs, telecommunications and healthcare

Main Challenges


The growth of the airline was not matched by the growth of the program in terms of member base and partner base.


CSA needed to be able to introduce changes in the loyalty mechanics by configuration to make its program more attractive and keep up with current developments in the domestic and international airline loyalty market.


The legacy solution was identified as the main reason for the program‘s lack of growth, as it was technologically outdated, inflexible – especially regarding onboarding and management of new partners – and because it had high maintenance costs.

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Convinced by Features

CSA has selected LPS with its extensive know-how as best partner to support their transformation and choose the Loyalty Management Suite (LMS) as perfect solution to solve their technological challenges.

LMS enables China Southern Airlines to grow its loyalty business by driving member engagement and by expanding its partner network, both at lower cost. In addition to our technical expertise at LPS, we also advise and develop your loyalty program together. If you would like to learn more about our work for CSA, download the full case study with additional information or leave a message directly to one of our loyalty experts.

Case Study China Southern Airlines