When people travel, it’s a long journey getting from the idea to book to arriving at the destination. This gives railways a variety of touchpoints to interact with their customers and learn about their expectations - valuable chances to build loyalty.
Loyalty Program Software for Railway and Transportation
The greatest obstacle to winning loyalty in the railway industry? Differentiation from the competition.
Passenger rail transportation is facing increasing competition from car sharing, bus services, and budget airlines. Commuters and travelers alike expect the same conveniences from train services as they get from the latest mobility app. Railway operators who want to come out ahead have to build up knowledge about their customers, including their travel plans and habits. This will give railway companies a decisive competitive advantage and allow them to exceed the customers’ ever-evolving expectations. With a modern, fast, and flexible loyalty solution, they can offer customers personalized, relevant experiences as well as innovative offers and rewards throughout their entire travel journey.
Increase relevance by using data effectively
Deliver targeted, personalized content to your customers when they need it and through their preferred channel.
Leverage data from your loyalty programs to sharpen your understanding of your customers’ priorities and preferences. With these insights, you can provide offers, services, benefits, and information that are more relevant and more targeted.
Sustain engagement across the travel journey
Make it easy for customers to use the program and receive relevant information across devices and channels. Build on a network of partners to offer relevant, individualized earn-and-burn options and attractive benefits along the entire journey and beyond.
Keep it new and interesting
Our Loyalty Management Suite knows no barriers
With our Loyalty Management Suite (LMS), programs can leverage data to understand and predict exactly what customers need. These insights can be used to present targeted offers, services, benefits, and information. At the same time, LMS ensures a quick time-to-market by giving businesses the highest flexibility in design and independent configuration of program mechanics, rules, and content. Our solution supports flexible multi-partner offer management, features comprehensive promotion capabilities, and enables a fast set-up and integration of new partners, plus extensive partner self-service management functions.
And what’s more, LMS is at home in any IT landscape. Its modern, expandable architecture is robust and features high availability for realizing a wide variety of program concepts. Through our agile approach, we guarantee a consistent and future-fit solution, where you can also rely on our operations and maintenance.