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LOYALTY MANAGEMENT SOFTWARE FOR MILES & MORE / LUFTHANSA

Transforming from a frequent-flyer to lifestyle program with 300+ partners needs a user-friendly loyalty management tool

With a seamless migration of data from the legacy Miles & More solution to our Loyalty Management Suite (LMS) and our consulting services, we have ensured the future viability of Europe’s largest airline loyalty program. Since 2012 LMS enables Miles & More to exchange data in real time with surrounding systems and to integrate smoothly with more than 300 partners, regardless of their IT infrastructures. Thanks to LMS, Miles & More was able to grow its loyalty business by increasing member engagement and expanding its partner network – all at a lower cost.

We expect our loyalty solutions to provide high quality, continuous development and maximum stability.

LPS makes precisely this contribution and has become a trusted partner thanks to its professionalism, expertise and reliability. This benefits our Miles & More members, but of course also us as a company.

Thanks to our reliable loyalty management system, I can sleep through the night without any worries.

Harald Deprosse, Managing Director

Miles & More GmbH

36

million members
The number of members enjoying the benefits of Miles & More.

40

airline partners
Members can earn and redeem awards miles with early 40 airline partners, including all 26 Star Alliance airlines.

270+

non-air partners
Partners in hospitality, mobility, financial services, entertainment and everyday shopping are included in the program.

Main Challenges

01

The legacy loyalty platform with a complex landscape of 120+ interfaces needed to be completely redesigned to support the company’s strategic goals of digitization and customer-centric loyalty processes.

02

The Miles & More Business team is able to configure new currencies, status levels, subprograms, and benefits independently and quickly to enable flexible program adjustments.

03

The legacy platform needed an easy and smart onboarding and management tool for the extensive partner ecosystem of over 300 air and non-air program partners.

Convinced by Features

Miles & More needed to replace its legacy loyalty system with a future-proof, state-of-the-art loyalty platform that could accommodate the program’s growing partner and member network. The solution had to also offer the robustness, reliability, and configurability needed to meet the demands of the program’s discerning membership base.

Thanks to LMS, the Miles & More team to grow its loyalty business by driving member engagement and by expanding its partner network, both at lower cost. In addition to our technical expertise at LPS, we also advise and develop your loyalty program together. If you would like to learn more about our work for CSA, download the full case study with additional information or leave a message directly to one of our loyalty experts.