Turn every interaction into a reason to return.
Coupons and promotions are the primary tools to drive loyalty. The platform gives you a unified environment to configure offers, target the right members and deliver compelling content – turning everyday interactions into deliberate reasons to return.
Coupon Types
The primary engine for promotional mechanics
Every promotion your program runs relies on coupons. Structuring your incentives into four clear types gives your marketing team the exact tools they need to drive behavior, without wrestling with complex custom configurations.
- Multiply points earned on qualifying transactions to accelerate earning (e.g., 3× points on fuel purchases this weekend)
- Add a fixed point bonus on top of base earn to incentivize specific actions (e.g., +200 points on any basket over €50)
- Reduce the price of a qualifying product directly at the point of redemption to drive immediate conversion
- Enable members to redeem accumulated points for tangible benefits, triggering a negative point booking securely
Creating Coupons
Build and launch offers without IT tickets
Marketing teams need to move fast. Complete self-service configuration means you can build, preview and activate multilingual campaigns in minutes, keeping you responsive to the market.
- Manage coupons entirely in self-service, empowering marketing teams to configure and activate offers without IT involvement
- Maintain title, description and terms for each coupon across multiple languages natively within the platform
- Connect coupons to price rules in third-party POS or webshop systems using external reference codes
- Assign coupons to specific partners for accurate downstream clearing and reporting
- Expand coupon attributes flexibly using custom properties to capture program-specific data needs without development
- Preview content visually across all configured languages before activating the coupon live to members
Targeting & Assignment
Unprecedented precision in offer delivery
Granular targeting shouldn’t mean overwhelming complexity. By combining global visibility rules with individualized campaign assignments, you ensure the right member always sees the right offer.
- Rule-Based Targeting: Configure visibility and redeemability independently. Multiple rule dimensions-like time periods, basket thresholds or status tiers-can be combined freely to build highly granular promotions
- Campaign Coupons: Distribute offers precisely to specified accounts via the Workflow Engine, API integrations, CSV bulk upload or targeted RFM segment selection
- Rule Stacking: Ensure complete control by stacking standard visibility rules on top of your campaign coupons, limiting them strictly to the individually assigned accounts
- Personalization: Personalize member interactions effortlessly by defining variables that populate dynamically at the time of assignment (like inserting a member’s first name into the coupon title)
Newsfeed & Content
Give your offers context and narrative
A coupon is just a transaction; content gives it a story. Providing a dedicated environment to manage member-facing communications ensures your campaigns feel cohesive, engaging, and brand-aligned.
- Create fully customizable news posts using a flexible HTML-based content editor rather than restrictive templates
- Deliver consistent member experiences across markets by maintaining each post in your configured program languages
- Link news items directly to coupons, presenting the content and the offer seamlessly in a single member interaction
- Upload and manage visual resources via the UI or external API, keeping your campaign imagery consistent across channels
- Carry over the exact personalization logic from your campaign coupons-using the same defined variables to greet members by name in your news content
- Publish varied content formats including news articles, coupon highlights, opt-in/voting posts, and referral prompts
In Practice
The platform working together
These features aren’t isolated. Through the Workflow Engine, capabilities across the platform interlock to drive complex, multi-step customer journeys autonomously.
Automated Re-engagement
A Gold-status member’s spend is trending down. Here is how the platform detects and resolves inactivity autonomously:
Workflow
Scheduled Trigger
A daily scheduled workflow checks for member inactivity across the network.
Insight
Evaluates Segment
The RFM scoring query identifies the member as currently “At Risk”.
Offers
Assigns Coupon
Newsfeed
Assigns Newspost
Touchpoints
External Trigger
Potentially triggers an external system (e.g., push notification / email).
Lifecycle Campaigns
Acquisition and activation campaigns operate via platform events seamlessly leveraging profile data for deep personalization.
Loyalty Core
Platform Event
The platform detects a new registration instantly.
Loyalty Core
Checks User Info
Gathers user profile attributes and registration context.
Offers
Personalized Offer
Newsfeed
Welcome Post
Assigns a news item dynamically populated with the member’s details.
Gamification
Seamless integration with third-party gamification platforms (like Drimify or BRAME) ties external game outcomes directly into loyalty rewards.
External Sys
Webhook Payload
A member spins a wheel on a gamification app; a webhook identifies the account and prize.
Workflow
Triggers Automation
Receives payload, validates the account, and triggers the reward action.
Loyalty Core
Issues Booking
Credits points directly if a point prize was won.
Offers
Assigns Reward
Assigns a targeted reward coupon based on the specific game outcome.
Related capabilities
Offers & Engagement works with
Build offers that drive real loyalty behavior
Talk to our team about coupon mechanics, campaign automation, and gamification for your program.