The engine behind every points interaction.
Loyalty Core is the operational foundation of your program. It gives customer service teams complete visibility into every member interaction while automating the foundational rules of your points economy and partner network.
Account Management
The loyalty account as single source of truth
Every interaction a member has with your brand touches the account. Getting this right – flexible enough for complex ID landscapes, structured enough for GDPR, open enough for any channel – is what makes everything else possible.
- Access full transaction and booking history per account in the admin portal, giving customer service teams a complete view of every earn, burn and adjustment
- Review available and redeemed coupons per account to quickly understand promotional engagement at the individual level
- Track all account changes-including attribute updates, identifier changes and opt-in history-in a fully logged, accessible history
- View critical account attributes at a glance, from status tiers and rating segments to active identifiers and current opt-ins
- Expand user profiles with custom fields using the flexible attribute model to meet your program’s specific data requirements
Rating Levels
Define foundational earn and burn mechanics
A scalable points economy requires clear baseline rules. Rating levels automatically apply the correct earn rate, redemption value and currency to every transaction based on the partner, channel or member status.
- Define foundational program mechanics by setting points earned per currency unit and redemption value per point
- Apply the most specific rule automatically using a three-level hierarchy: Program, Partner and Account
- Set default earning rates for all members across the entire program at the Program level
- Differentiate earning rates by location or channel at the Partner level-letting fuel and grocery partners earn at different rates in the same program
- Link loyalty status directly to earning power at the Account level, with the Workflow Engine automatically upgrading members to higher earning rates when their status changes
- Manage multi-country programs on a single platform using built-in Currency definitions for each rating level
Status & Tiers
Recognize and segment your best members
Status is more than a badge-it’s a powerful tool for driving engagement. Automated tier evaluations ensure your most valuable members instantly unlock the right segmentation, targeted offers and enhanced earning rates.
- Evaluate member status automatically every day using a background process, ensuring tier levels always reflect current behavior without manual intervention
- Configure exact criteria for when status is earned (Collection Period) and how long it is maintained (Granted Period) for each tier
- Target campaigns, coupons and workflows precisely by using status level as a first-class segmentation dimension across the entire platform
- Keep status mechanics and earning power cleanly separated but tightly connected, using the Workflow Engine to automatically assign account-level ratings when a tier changes
Organisation Management & Clearing
Manage partners, products and clearing at scale
Complex coalitions and multi-brand programs need clear boundaries and accurate reconciliation. A granular organizational hierarchy allows you to cleanly manage product participation, location data and partner clearing.
- Structure your entire network using a four-level hierarchy: Network Partner, Affiliate Partner, Store and Interaction Point
- Manage participating products and categories individually for each partner with partner-specific product catalogs
- Control exactly what earns points by configuring blacklisting at any level: ProductGroup, ProductSubGroup or individual Product Item
- Manage interaction points-like POS terminals, webshop endpoints and app checkouts-dynamically per program and partner
- Calculate and report both transaction clearing and coupon redemption accurately with native partner-attributed clearing capabilities
Related capabilities
Loyalty Core works seamlessly with
Build your loyalty foundation on Loyalty Core
Talk to our team about account models, tier architecture and earn logic for your specific program setup.