Sky Pearl Club: Enhancing Member Engagement
China Southern Airlines'
Loyalty Journey.
China Southern Airlines (CSA) sought to implement a more dynamic loyalty program that would allow for configurable changes in loyalty mechanics, making it more attractive and competitive in both domestic and international markets.
Since the launch of the Loyalty Management Suite (LMS) – now known as LPS FLITE – in 2017, CSA has consistently outperformed its competitors in member growth. By seamlessly upgrading to the latest LPS FLITE* version, the CSA loyalty department gained the ability to independently implement a new Platinum Tier Level through configuration, unlocking even more attractive features that enhance the market position of the Sky Pearl Club.
Learn more about project challenges and the LPS FLITE* implementation phase in our case study.
The rapid pace of market growth and our company’s plans for expansion made it necessary to upgrade to a modern software solution. It is a pleasure to work with our partner LPS as we can rely on the great loyalty know-how of the team as well as the flexibility of the LPS FLITE* platform. We are looking forward to the upcoming releases and will be happy to discuss further innovation together with our long-term partner LPS.
Key Benefits for China Southern Airlines with LPS FLITE
Expert Partnership and Collaboration with LPS
Enhanced Loyalty Business through Increased Member Engagement
Profitability Boost Due to Increased Revenue
Scalability for Growth
Facts About China Southern Airlines
Find Out How We Can Help Transform Your Loyalty Program Today!
To learn more about how we addressed these challenges and implemented effective solutions for CSA, please download the full case study or reach out to one of our loyalty experts directly.
