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Loyalty Program for Sky Pearl Club

Winning the pole-position in the home market needs comprehensive features

CSA has been outperforming its competitors in member growth since the go-live of LMS in 2017. By seamlessly upgrading to the most recent LMS Version 2004, the CSA Loyalty department was able to independently implement a new Platinum-Tier Level by configuration and unlocked even more attractive features to strengthen the market position of the Sky Pearl Club.

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The rapid pace of market growth and our company‘s plans for expansion made it necessary to upgrade to a modern software solution. It is a pleasure to work with our partner LPS as we can rely on the great loyalty know-how of the team as well as the flexibility of the LMS platform. We are looking forward to the upcoming releases and will be happy to discuss further innovation together with our long-term partner LPS.

Mr Lu Chun, VP Information Center

China Southern Airlines

49

million members
The amount of Sky Pearl Club members in 2019

16

airline partners
Members can collect and spend miles through partner airlines

120

non-air partners
The programm includes partners in hospitality, car rental, financial services, OTAs, telecommunications and healthcare

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