CSA has been outperforming its competitors in member growth since the go-live of LMS in 2017. By seamlessly upgrading to the most recent LMS Version 2004, the CSA Loyalty department was able to independently implement a new Platinum-Tier Level by configuration and unlocked even more attractive features to strengthen the market position of the Sky Pearl Club.
The rapid pace of market growth and our company‘s plans for expansion made it necessary to upgrade to a modern software solution. It is a pleasure to work with our partner LPS as we can rely on the great loyalty know-how of the team as well as the flexibility of the LMS platform. We are looking forward to the upcoming releases and will be happy to discuss further innovation together with our long-term partner LPS.
Mr Lu Chun, VP Information Center
China Southern Airlines
million members
The amount of Sky
Pearl Club members in
2019
airline partners
Members can collect
and spend miles through
partner airlines
non-air partners
The programm includes partners in hospitality, car rental, financial services, OTAs, telecommunications and healthcare
CSA needed to be able to introduce changes in the loyalty mechanics by configuration to make its program more attractive and keep up with current developments in the domestic and international airline loyalty market.
The legacy solution was identified as the main reason for the program‘s lack of growth, as it was technologically outdated, inflexible – especially regarding onboarding and management of new partners – and because it had high maintenance costs.
CSA has selected LPS with its extensive know-how as best partner to support their transformation and choose the Loyalty Management Suite (LMS) as perfect solution to solve their technological challenges.
Product & Services