Event Overview
Across two intensive days, the agenda explored how loyalty programs are adapting to rising customer expectations, increasing competition, and the need for more integrated, cross-industry ecosystems.
LPS was represented on stage with two sessions:
Jürgen Hesse presented on “Standalone or Coalition Loyalty? Both!”, sharing perspectives on how companies can combine different loyalty models to create seamless customer experiences across platforms.
In addition, David Glantz joined the panel discussion on “The Future of Travel Loyalty”, where industry experts exchanged insights on how loyalty programs are evolving within the broader travel ecosystem – from partnerships to personalization and new value creation approaches.
Key Takeaways & Learnings
One message came through loud and clear: loyalty has firmly moved beyond a marketing tactic to become a core business driver.
Across sessions and conversations, there was strong alignment that programs must shift “from points to profit” and demonstrate tangible impact on revenue and long-term customer value. At the same time, it was emphasized that true differentiation lies in balancing data-driven personalization with emotional engagement – because sustainable loyalty only emerges when both work hand in hand.
Another key takeaway was the growing focus on what many called “real loyalty”: moving away from purely transactional mechanics towards authentic relationships, meaningful experiences, and those small surprise-and-delight moments that customers actually remember.
Finally, what stood out once again was the unique collaborative spirit of the event – some of the most valuable insights didn’t come from the stage, but from open, honest exchanges with peers. It’s clear that innovation in loyalty across the DACH region is increasingly driven by this kind of shared learning and community mindset.
Conclusion
DACH Loyalty Days 2026 clearly showed how loyalty continues to evolve beyond traditional program mechanics into a broader business capability.
Across sessions and discussions, one thing stood out: successful loyalty today requires a careful balance between data-driven personalization and meaningful customer experiences. While technology, AI, and partnerships are increasing complexity behind the scenes, the expectation on the customer side remains simple – relevant, seamless, and valuable interactions.
At LPS, we support companies in navigating this shift – helping them transform loyalty into a driver of relevance, engagement, and sustainable business impact.
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