For more than 15 years, we have been handling all processes for Deutsche Bahn’s CRM as a general contractor.
During this time, we helped DB increase the number of participants in the BahnBonus loyalty program to over 5 million. Various BahnCards and numerous different incentives created an attractive BahnCard portfolio that led to more traffic on the rails.
Reducing the CRM departments’ high operating costs for end-to-end customer processes while ensuring their quality and stability.
Constantly adjusting the technological platform to meet customers’ evolving needs without straying from corporate guidelines standards for high quality, stability, and security.
Keeping business services and technology continuously aligned with regard to innovations, market trends, and strategic goals.
Loyalty Partner Solutions won the call to tender in 2006—and again in 2010 and 2018— making it DB Fernverkehr’s strategic partner for over 15 years. The most convincing arguments for LPS were and remain its specialty expertise in CRM and loyalty, along with its dedication to quality and stability in operations and processes.