BahnBonus / Deutsche Bahn

Best-in-class customer service needs an experienced general contractor providing top quality

For more than 15 years, we have been handling all processes for Deutsche Bahn’s CRM as a general contractor.
During this time, we helped DB increase the number of participants in the BahnBonus loyalty program to over 5 million. Various BahnCards and numerous different incentives created an attractive BahnCard portfolio that led to more traffic on the rails.

We have enjoyed our close-knit strategic partnership with LPS for over 15 years now. LPS has been right by our side for the consultation and development of countless changes and ideas.

LPS has gone beyond its role as general contractor and ensuring the system’s stable operation: They have amazed us with their flexibility, ability to make last-minute changes to new market conditions, and proved themselves to be true loyalty experts not only in implementation but consulting as well.

LPS and the DB group have grown together as a strong team, thanks to the many years of this trusting, productive partnership.


million passengers in 2019


passenger stations


billion in revenue for 2019

Main Challenges


Reducing the CRM departments’ high operating costs for end-to-end customer processes while ensuring their quality and stability.


Constantly adjusting the technological platform to meet customers’ evolving needs without straying from corporate guidelines standards for high quality, stability, and security.


Keeping business services and technology continuously aligned with regard to innovations, market trends, and strategic goals.

illustration arrow

Convinced by Features

Loyalty Partner Solutions won the call to tender in 2006—and again in 2010 and 2018— making it DB Fernverkehr’s strategic partner for over 15 years. The most convincing arguments for LPS were and remain its specialty expertise in CRM and loyalty, along with its dedication to quality and stability in operations and processes.

LPS enables DB to connect with their existing customers in a targeted, profitable way while establishing itself as a major player on the market with its loyalty programs. In addition to our technical expertise at LPS, we also advise and develop your loyalty program together. If you would like to learn more about our work for DB, download the full case study with additional information or leave a message directly to one of our loyalty experts.

illustration arrow