YOUR LOYALTY KNOWLEDGE Hub
Exclusive Insights
in the world of loyalty.
Keep up on the latest trends in loyalty and industry news to gain valuable insights that enable bolder decision-making, enhance your knowledge, and help you discover innovative solutions within the loyalty landscape.
Benefit from our extensive loyalty knowledge!
All articles at a glance
Our References and Whitepapers
Case Study
Miles and More
Case Study
China Southern Airlines
Case Study
Deutsche Bahn
Case Study
Alaska Airlines
Case Study
United Airlines
Whitepaper
The Airline Tier Benefits Toolkit
Explore tier benefit economics, uncover loyalty program costs, and understand how leading airlines optimize program performance.
Assessment
The Loyalty Platform Readiness Assessment
Is your current setup enabling growth – or holding you back?
Run a quick self-check to evaluate your agility, scalability, and flexibility – and understand where your platform limits execution.
Whitepaper
Airline Loyalty Value Compass
Loyalty is one of the most powerful growth engines in aviation – but is it truly profitable? The Airline Loyalty Value Compass reveals how leading airlines move from KPI reporting to economic value steering.
Whitepaper
Value Drivers of a Loyalty Program
Move beyond retention. Our white paper offers a guide to unlocking your loyalty program’s financial power. Learn strategic drivers and essential platform capabilities for maximizing revenue and managing costs.
Whitepaper
A Strategic Guide to Modern Loyalty
With legacy systems like Siebel holding back innovation, the shift to next-generation platforms is a strategic must. This guide explores how airlines can break free from outdated infrastructures, navigate complex migrations, and unlock new value with a proven approach. Discover what it really takes to future-proof your loyalty program—and why now is the time to act.
Whitepaper
Green Loyalty
People all over the world see climate change as today’s greatest challenge. Therefore, they find themselves in a growing dilemma when traveling. We wanted to find out why travelers aren‘t using current sustainable airline initiatives.
Whitepaper
Human Drivers
Glossary
Explore the world of loyalty. Choose a category and discover the topics that matter most!
OUR UPCOMING EVENTS
Stay informed about upcoming conferences to connect with experts and peers.
Loyalty & Awards 2026
- 16 – 18 November 2026
- Vancouver, Canada
The leading global conference for travel loyalty experts – bringing together top airlines, hotel groups, banks, booking platforms, and industry leaders to explore the latest innovations, trends, and strategies shaping the future of loyalty and rewards.
240 Loyalty professionals | 100+ Brands
Aviation Festival Asia 2027
- 16 – 17 March 2027
- QSNCC, Bangkok, Thailand
The region’s main event for aviation technology and strategy bringing together leaders from the world’s leading airlines and airports to shape the industry’s future. From AI software and green operations to new approaches to sales and marketing, Aviation Festival Asia is where partnerships driving the region’s growth take shape.
2,000 aviation leaders | 150 speakers



