Airlines were early pioneers of loyalty programs. At some point, though, other industries caught up and started offering advanced programs that give customers the individualization and flexibility they expect, while many airlines continued adhering to rigid, one-size-fits-all models. Nowadays airlines are under considerable competitive pressure. They need to be able to react quickly to changes in travel behavior and individual preferences. By adopting a retail philosophy and delivering more personalized experiences, they can create meaningful marketing opportunities and fresh ways to generate incremental revenue. But that’s not the only challenge. Loyalty programs have to become not just more customer-oriented, but also more climate-friendly.
Respond to changes and members’ personal preferences quickly by adapting program mechanics
Build a flexible program that you can adjust according to rapidly changing customer needs and preferences. Free your program from a standard tier-based set of rules and start offering members individualized mechanics and their choice of benefits.
Create a strong network with partners from various verticals, bringing in products and services for everyday use.
Go beyond incentivizing members to spend their miles on carbon offsetting and reward them for making climate-friendly choices throughout their entire journey. Add eco-friendly earn- and-burn options by integrating partners to your network who care about protecting the environment.
With our Loyalty Management Suite (LMS), programs can leverage data to understand and predict exactly what customers need. These insights can be used to present targeted offers, services, benefits, and information. At the same time, LMS ensures a quick time-to-market by giving business the highest flexibility in design and independent configuration of the program’s mechanics, rules, and content. Our solution supports flexible multi-partner offer management, features comprehensive promotion capabilities, and enables a fast set-up and integration of new partners, plus extensive partner self-service management functions.
And what’s more, LMS is at home in any IT landscape. Its modern, expandable architecture is robust and features high availability for realizing a wide variety of program concepts. Through our agile approach, we guarantee a consistent and future-fit solution, where you can also rely on our operations and maintenance.
LMS has a flexible offer management framework and comprehensive promotion capabilities.
LMS supports promotions to encourage different behaviors, implements different payment options, and offers highly individualized pricing opportunities for products and partners.
LMS supports real-time redemption capabilities as well as co-payment between loyalty currency and legal currency for redemptions and paid loyalty services.
LMS supports multi-level and coalition-partner promotions, as well as extensive air and non-air partner management functions along the entire life cycle.
LMS implements communal activities in a group account, has effective member distinction, and fast and easy tier configuration processes.
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