Loyalty Program Software for Hotel Groups and Hospitality
Guests spend more time in your hotel than in a plane. Seize this advantage!
How can leading hotel chains and cruise lines reach the next level of successful digitalization? By using the best-in-class Loyalty Management Suite (LMS) to create an amazing digital experience for your most valuable customers!
LMS gives you the best opportunities to derive customer data and create better guest motive profiles than many other industries. Loyalty Partner Solutions will enable you to process travel data so you can exploit opportunities for cross and up selling, better define status levels and their benefits, and monetize a powerful partner network. Creating highly individualized campaigns is also key, with value propositions throughout the customers journey with short time-to-market. Once your loyalty software is highly configurable, you can avoid permanent change requests and IT development costs. But perhaps the best reason of all can be summed up in one word: Hospitality. With our Hospitality Loyalty Solution, you can make your guests feel at home long before they enter your lobby or check in at your reception.
Hyper-individualize your hotel or cruise loyalty program
Build a flexible program that you can tailor to meet customers’ rapidly changing needs and preferences. Extend your program’s standard tier-based rule sets and start offering members more individualized program mechanics and greater choice in selecting their loyalty benefits.
Build an attractive global and local business partner network
Create a strong network with non-hotel partners, to bring in products and services along the whole travel chain
Adapt partnership models and grow the global and local ecosystem of both strategic (long-term) and tactical partners (e. g. ad hoc partnerships for events). Make your program more appealing and relevant for members by embedding a retail philosophy and functionality in the program logic.
Boost engagement across the entire travel journey
Keep your program attractive to customers before check-in, after check-out, and at every step in between
Make it easy for customers to use the program Build on a network of partners to offer enticing, individualized earn-and-burn options and attractive benefits along the entire travel journey and beyond.
Our Hospitality Solution
Limitless opportunities with our Hospitality Loyalty Solutions
With our loyalty software, your hospitality loyalty program can leverage data to understand and predict exactly what customers need. These insights can be used to give customers targeted offers, services, benefits, and information. At the same time, LMS ensures quick time-to-market by giving businesses maximum flexibility in designing and independently configuring program mechanics, rules, and content. Our hospitality solution supports flexible multi-partner offer management, features comprehensive promotion capabilities, and lets you quickly set up and integrate new partners in addition to providing extensive partner self-service management functions.
What’s more, LMS is at home in any IT landscape. It features a modern, expandable, and robust architecture with high availability for realizing a wide variety of program concepts. Our consistent, future-proof solution is complemented by our best-in-class platform operations and maintenance.
Two weeks before A Bank Holiday weekend
Step 1 - Inspire and plan
- Mary and Michael love to go on city trips to experience culture, events, sights and dining. They have a destination wish list and are flexible with when they visit each city.
- Mary recently earned Silver-tier status with MyBrand Hotels and is excited to use her tier benefits for the first time.
- She browses the hotel’s app to see in which of her favorite cities she can find a MyBrand property for their next trip.
LMS features effective member distinction concepts as well as fast and easy tier configuration processes.
One week before bank holiday
Step 2 - Book
- Mary checks if there are any offers available for the preferred weekend.
- She comes across a promotion awarding triple points on eligible purchases for all MyBrand hotels in Italy. So, it’s off to Rome!
- She books a hotel for her and Michael in the city center of Rome and is excited to start the trip soon.
LMS has a flexible offer management framework and comprehensive promotion capabilities to target and engage customers seamlessly across all relevant interaction channels.
Day of the departure
Step 3 - Journey (to hotel)
- After arriving in Rome, Mary and Michael first want to drop off their luggage at the hotel before enjoying lunch in the city center.
- While leaving the plane, Mary receives a message that reminds her to choose Taxi Roma, a partner of MyBrand Hotels. The friendly driver takes Mary and Michael to their hotel.
AFTER THE ROME TRIP
Step 5 - Post Stay
- On her last stay, Mary reached the spending threshold for a new milestone award, which she receives independent from her status level.
- By reaching this milestone, she can choose a special gift for her next trip. Mary opts a free massage for her day at the spa in the future.
LMS lets you individualize the loyalty experience through member distinction mechanisms like benefits, tiers, and offers.
BANK HOLIDAY
Step 4 - Stay
- When checking in at the hotel, Mary and Michael receive an upgrade to the next higher room category. Mary particularly loves this perk of staying loyal of MyBrand Hotels.
- After exploring the city of Rome, the couple is ready to unwind. They relax over a drink at the hotel bar, where Mary redeems points instead of paying cash.
- The next morning, they enjoy a complimentary breakfast. Just one of the many perks that come with Silver-tier status.
LMS features flexible reward definition, redemption, and redemption payment rules.
