LPS Employee

Jan Ratzlaff

Head of Sales & Solution Consulting

  • Leading engagements for the FLITE Loyalty Management Suite for airlines
  • Over 10 years of experience in airline loyalty, including four years at PAYBACK (Europe’s largest loyalty coalition), providing expertise in designing and scaling aviation loyalty solutions
  • Passionate about evolving airline loyalty in the digital era, focusing on transforming it into a strategic growth engine for engagement, retention, and commercial performance

Related Posts

Two Loyalty experts discussing Loyalty Trends of 2025

Loyalty Summit Hong Kong 2025: Insights & Takeaways

The Hong Kong Loyalty Summit united industry leaders, unveiling key strategies in personalization and data intelligence to redefine customer engagement across Asia.
Jan Ratzlaff
Man looking at his available Airline Loyalty Tiers

The Future of Airline Loyalty Tiers: Smarter, Not Higher

Why Status Still Matters - Just Not the Way It Used To: it’s about using data, flexibility, and meaningful recognition to turn member behavior into measurable business growth.
Jan Ratzlaff
3 loyalty professional discussing seamless transitions, strategies and opportunities in evolving loyalty programs.

Loyalty Summit Americas Chicago 2025: Insights & Takeaways

Loyalty leaders in Chicago 2025 revealed how digital, personalization, and value are redefining loyalty programs.
Jan Ratzlaff
Airplane visualizing modern loyalty about to take off.

Modern Loyalty Takes Off

From Outdated to Unbeatable: Flying High with a Next-Gen Loyalty Platform.
Jan Ratzlaff
A couple being happy about their travel loyalty benefits.

Selectable Benefits: A Win-Win for Airlines & Travelers

Letting members choose their rewards increases satisfaction, personalization, and perceived program value.
Jan Ratzlaff
A friendly group of loyalty experts attending a conference together.

Loyalty Summit London 2025 – Insights & Takeaways

Exchanging insights, exploring emerging trends and fostering strategic collaboration.
Jan Ratzlaff
Loyalty program members enjoying personalized benefits on their mobile devices.

Empower Loyalty Members with Personalized Benefits

Personalize your loyalty program for better engagement and retention.
Jan Ratzlaff