LPS Employee

Valentin Avila Rivera

Senior Solution Consultant

  • Background in brand and digital marketing across DACH and the Nordics
  • Combines business storytelling with technical depth to design data-driven customer journeys, integrating various platforms (CDP, CRM, ESP, loyalty)
  • His ultimate goal is to transform loyalty into a strategic growth driver rather than just a campaign channel

Related Posts

Word ‘TRENDS’ filled with different types of retail stores

The Future of Retail Loyalty Programs: Key Trends for 2026

Retail loyalty programs are entering a new era. In 2026, success is no longer driven by simple points and discounts, it depends on real-time personalization, omnichannel experiences, and rewarding behaviors that truly influence customer decisions.
Valentin Avila Rivera
Loyalty Manager explaining different winning strategies

Harnessing Cross-Selling and Upselling Strategies

Increase revenues with advanced loyalty programs.
Valentin Avila Rivera
An elderly couple engaging in their loyalty program on their phone.

Retail Loyalty Programs: Why and How to Get Started

A step-by-step guide for lasting retail loyalty programs.
Valentin Avila Rivera
woman looking at a concept wall to check loyalty suitability.

Is a Loyalty Program Right for Your Retail Business? Assessing Suitability

Check if loyalty is the right fit.
Valentin Avila Rivera