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Consulting – Program optimization

Optimize your loyalty program strategy

Develop the capabilities you need, meet market demands, and keep your technology up to speed with the support of our know-how.

To thrive in a fast-changing and increasingly competitive loyalty market, you need to go beyond your customers' expectations and adapt to an increasingly digitalized market. We help clients solve challenges in the areas of: program strategy and organization, program mechanics (incentives and accrual rules, engagement elements, etc.), and operational and technological set-up (technologies and infrastructure, data management, campaign management, etc.) Your successful program transformation is then accompanied step by step by recommendations from our team of experts.

Well-chosen program modules form, level by level, the stable foundation for commercial success, as well as the development opportunities for your loyalty program.

  • Supporting Processes

Business and Operating Model
Program Organization
Partnership Model(s)
Performance and Business Case
  • Supporting Processes

Payment and Clearing
Program Marketing
Customer (Self) Service
3rd party supplier handling
  • Program Mechanics

Incentives and Accrual Concepts
Engagement and Gamification Elements
Redemption Concepts
Data Management and Personalization Approach
Member Differentiation
Partner Handling
  • Operational and Technological Set-Up

Data Management and Data Privacy
Partner (Self) Service
Technologies
Infrastructure
(Automated) Campaign Management
Big Data
Reporting and BI
Loyalty Management Platform

The commercial success and development opportunities of your loyalty program are built on a stable foundation of carefully selected elements.

Performance & Business Case
Business & Operating Model
Program Organization
Partnership Model(s)
Incentives &
Accrual Concepts
Engagement &
Gamification Elements
Data Management &
Personalization Approach
Redemption Concepts
Member Differentiation
Partner Handling
Payment & Clearing
Program Marketing
Customer (Self) Service

3rd Party Supplier Handling

Loyalty
Management Platform
Data Mangement &
Data Privacy
Partner
(Self) Service
Campaign Management (Automated)
Technologies

Infrastructure

Big Data

Reporting & BI