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IMPROVE YOUR CUSTOMER'S JOURNEY

When people travel, it’s a long journey getting from the idea to book to arriving at the destination. This gives railways a variety of touchpoints to interact with their customers and learn about their expectations - valuable chances to build loyalty.

Loyalty Program Software for Railway and Transportation

The greatest obstacle to winning loyalty in the railway industry? Differentiation from the competition.

Passenger rail transportation is facing increasing competition from car sharing, bus services, and budget airlines. Commuters and travelers alike expect the same conveniences from train services as they get from the latest mobility app. Railway operators who want to come out ahead have to build up knowledge about their customers, including their travel plans and habits. This will give railway companies a decisive competitive advantage and allow them to exceed the customers’ ever-evolving expectations. With a modern, fast, and flexible loyalty solution, they can offer customers personalized, relevant experiences as well as innovative offers and rewards throughout their entire travel journey.

Increase relevance by using data effectively

Deliver targeted, personalized content to your customers when they need it and through their preferred channel.

Leverage data from your loyalty programs to sharpen your understanding of your customers’ priorities and preferences. With these insights, you can provide offers, services, benefits, and information that are more relevant and more targeted.

Sustain engagement across the travel journey

Keep your program accessible and attractive to your customers before they depart, after they arrive, and at every step in between.

Make it easy for customers to use the program and receive relevant information across devices and channels. Build on a network of partners to offer relevant, individualized earn-and-burn options and attractive benefits along the entire journey and beyond.

Keep it new and interesting

Keep your program accessible and attractive to your customers before they depart, after they arrive, and at every step in between.

Turn one-timers into repeat customers with innovative, flexible loyalty options and mechanics

Set yourself apart from the competition and think beyond traditional rewards and points by upgrading your loyalty program. Appeal to your members by giving them choices and by rewarding them for sustainable behavior or interactions with your brand, not only transactions.

Railway Solution

Our Loyalty Management Suite knows no barriers

Be ready to tackle the challenges that lie ahead!

With our Loyalty Management Suite (LMS), programs can leverage data to understand and predict exactly what customers need. These insights can be used to present targeted offers, services, benefits, and information. At the same time, LMS ensures a quick time-to-market by giving businesses the highest flexibility in design and independent configuration of program mechanics, rules, and content. Our solution supports flexible multi-partner offer management, features comprehensive promotion capabilities, and enables a fast set-up and integration of new partners, plus extensive partner self-service management functions.

And what’s more, LMS is at home in any IT landscape. Its modern, expandable architecture is robust and features high availability for realizing a wide variety of program concepts. Through our agile approach, we guarantee a consistent and future-fit solution, where you can also rely on our operations and maintenance.

>> Learn more about LMS

2 weeks before New Year's Day

Step 1 - Plan and Book

Margrith is a bonus member and has recently qualified for a higher status level.
Her status change comes with an offer to upgrade to first class if she books within the next 24 hours.
New Year is coming up, so Margrith and her best friend decide to accept the offer and ring in the new year together in Paris.

LMS features effective member distinction as well as fast and easy tier configuration processes. It also includes a flexible offer management framework and comprehensive promotion capabilities.

1 Week before New Year's Day

Step 2 - Prepare

LMS enables a fast set-up and integration of new partners, and offers extensive partner self-service management functions as well as flexible coalition-partner offer management.

Day of the train journey

Step 3 - The Journey

After arriving early at the train station by taxi, Margrith decides to wait for her friend in the lounge, where it is comfortable and warm drinks are provided.
She pays for lounge access using a combination of both member points and cash.
When her friend arrives, they both board the train to Paris and have a pleasant journey.

LMS supports real-time redemption capabilities as well as co-payment between loyalty currency and legal currency for redemptions and paid loyalty services.

New Year's Eve

Step 4 - Stay

On New Year's Eve, Margrith and her friend go searching for new outfits in a shopping center in Paris.
While shopping, Margrith receives a special offer from a wine store in the shopping center where she can earn extra member points by paying with her credit card
Margrith decides to pop in the store for a bottle of champagne to bring to her friend’s New Year’s Eve party.

LMS supports multi-level and multi-partner promotions, as well as extensive partner management functions.

New Year's Day

Step 5 - Post Stay

While enjoying a coffee in Paris, Margrith and her friend check online and realize that there are some last-minute tickets left for the opera.
When booking the tickets, they are informed that the ticket shop is a partner of White Rail
They decide to use their membership to pay for their tickets
Margrith posts a review of their trip on White Rail’s social media account and receives member points

LMS has flexible and highly individualized pricing opportunities for products and partners and supports earning options for interactions as well as transactions.