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Loyalty Partner Solutions and BahnBonus / Deutsche Bahn

Best-in-class customer service needs an experienced general contractor providing top quality

As general contractor we have been handling the full spectrum of Deutsche Bahn’s customer relationship management with a dedicated team for over 15 years. This includes the BahnBonus and BahnComfort programs as well as BahnCard program processes. We combine knowledge and creativity from the entire team to improve consulting services and implement innovation projects.

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We have enjoyed our close-knit strategic partnership with LPS for over 15 years now. LPS has been right by our side for the consultation and development of countless changes and ideas. LPS has gone beyond its role as general contractor and ensuring the system’s stable operation: They have amazed us with their flexibility, ability to make last-minute changes to new market conditions, and proved themselves to be true loyalty experts not only in implementation but consulting as well. LPS and the DB group have grown together as a strong team, thanks to the many years of this trusting, productive partnership.

Dr. Claudia Koehler, VP of Customer Relationship Management

DB Fernverkehr AG

150

million passengers
in 2019

5,679

passenger
stations

44,431

billion in revenue
for 2019

Why you should download this case study

To find out how we succeeded in further developing the IT system while also advising Deutsche Bahn on its loyalty program, innovations and sustainability
To learn more about the challenges Deutsche Bahn faced in reducing operating costs and adapting to new trends, and how we successfully met their expectations
To gain insight what strategic and technical developments, such as a voucher database or unification of operational processes, are planned in the coming years