White paper - Human drivers - loyalty consulting
Understand what drives you.
The personalization of loyalty programs is long overdue. But given the importance of loyalty programs and the close connection airlines keep through them to their customers it is worth stepping beyond the simple loyalty program mechanics to understand what customers really care for, what drives them. This white paper explores the links between human needs and how they are reflected in the actions they take, what they really care for and how loyalty programs have to be rethought to respond to the individual needs of modern customers.