LPS Employee

Valentin Avila Rivera

Senior Solution Consultant

  • Background in brand and digital marketing across DACH and the Nordics
  • Combines business storytelling with technical depth to design data-driven customer journeys, integrating various platforms (CDP, CRM, ESP, loyalty)
  • His ultimate goal is to transform loyalty into a strategic growth driver rather than just a campaign channel

Related Posts

A customer presents a QR code to redeem a €15 loyalty reward at checkout.

Real-Time Loyalty Is a Choice, Not a Standard

Real-time loyalty has become a default requirement rather than a considered decision. The question worth asking is not when data moves, but which moments genuinely justify the cost, complexity, and architectural reach that immediacy demands.
Valentin Avila Rivera
Person shopping online on a laptop with a real-time loyalty status update

Real-Time Data: The New Loyalty Advantage

Loyalty programs are won or lost in the moment of customer intent. Only a real-time data foundation lets brands recognize that moment, interpret it, and act on it turning a data-rich program into a decision-rich one.
Valentin Avila Rivera
Word ‘TRENDS’ filled with different types of retail stores

The Future of Retail Loyalty Programs: Key Trends for 2026

Retail loyalty programs are entering a new era. In 2026, success is no longer driven by simple points and discounts, it depends on real-time personalization, omnichannel experiences, and rewarding behaviors that truly influence customer decisions.
Valentin Avila Rivera
Loyalty Manager explaining different winning strategies

Harnessing Cross-Selling and Upselling Strategies

Increase revenues with advanced loyalty programs.
Valentin Avila Rivera
An elderly couple engaging in their loyalty program on their phone.

Retail Loyalty Programs: Why and How to Get Started

A step-by-step guide for lasting retail loyalty programs.
Valentin Avila Rivera
woman looking at a concept wall to check loyalty suitability.

Is a Loyalty Program Right for Your Retail Business? Assessing Suitability

Check if loyalty is the right fit.
Valentin Avila Rivera