LPS Employee

Jochen Lehner

Head of Marketing

  • 20+ years of experience in the loyalty industry, including extensive experience with multipartner loyalty programs (former PAYBACK Austria)
  • Combining strategic foresight with a consistently solution-oriented mindset, spanning loyalty program design and operational execution
  • Expert in planning, running, and optimizing loyalty campaigns
  • Translating loyalty strategy into measurable customer and business impact

Related Posts

How to Choose the Right Loyalty Program for Ecommerce

Loyalty Program for Ecommerce: Types, Benefits, and How to Choose the Right Model

The most effective loyalty programs are not defined by their rewards, but by how well their design aligns with customer motivations and business objectives.
Jochen Lehner
Loyalty B2B and Loyalty B2C Comparison

B2B Loyalty Is Becoming B2C

B2B loyalty is evolving - but money still drives decisions. Discover where B2B and B2C loyalty converge, and how discounts become strategic when done right.
Jochen Lehner
A team of loyalty experts discussing key success factors for loyalty programs' effective customer strategies.

Key Success Factors for Building Customer Loyalty

Unlock the secrets to customer loyalty success.
Jochen Lehner
A smiling customer engaging with a loyalty program on a mobile device, showing the impact of a seamless implementation plan.

How to Plan a Loyalty Program That Works

Master the art of building loyalty programs that drive results.
Jochen Lehner